Beyond the Brief: Streamlining Programmatic with Our New AI-Powered Deal ID Platform
We've noticed a recurring theme in programmatic advertising: media buyers are spending more time managing spreadsheets and emails than they are on actual strategy. Today, we are thrilled to officially announce the launch of Advanced Curation, a platform designed to solve exactly that.
Our goal in building Advanced Curation was to remove the bottleneck surrounding Deal IDs. From creating, editing, pausing, and optimizing them—media buyers have been lacking the ability to put their hands on the controls.
Take Control of Your Workflow
Our platform allows media buyers to take control and save time through our unique multi-shot exchange creator. Through one deal framework, a media buyer can deploy deals to:
- PubMatic
- Index Exchange
- OpenX
- Magnite
This is a massive time savings and is available now.
Official Press Release
SAN FRANCISCO, CA, UNITED STATES, March 24, 2026 — Advanced Curation, a new AI-powered deal management platform built for modern media buyers, today announced its official launch.
The Advanced Curation platform addresses one of programmatic advertising's most persistent friction points: the time-consuming, manual process of creating and managing Deal IDs. Advanced Curation allows agencies and brands of all sizes, in any country, to go from brief to live deal in under five minutes, with no setup fees, no contracts, and no minimum spend requirements.
Built to integrate seamlessly into existing workflows, Advanced Curation does not require changes to current payment processes or DSP relationships. Media buyers simply log in, enter campaign parameters, or leverage the platform's AI-powered deal-creation tools, and receive Deal IDs ready to activate across leading supply-side platforms.
"Deal ID creation has always been a necessary but tedious part of the media buying process. To others, Deal IDs may seem like a small challenge, but these IDs are the atomic unit of value for programmatic media. I've seen firsthand how much time buyers lose to the operational side of deal management."
— Max Gideon, Founder of Advanced Curation
Strategic Integration & Support
The platform supports deal creation across CTV, online video, display, and in-app environments, giving buyers a single interface to manage the full spectrum of programmatic deal types. Advanced Curation's smart targeting capabilities allow buyers to reach audiences by geography, media type, and DSP with precision, while real-time analytics provide ongoing visibility into campaign performance and ROI.
"We've saved days of work by leveraging Advanced Curation's straightforward platform. What used to be an endless stream of emails and negotiations, has been transformed into minutes of work. Advanced Curation has shifted into a critical workflow of our deal id curation and management process."
— David Piette, Programmatic Director at Mars United Commerce
Availability
Advanced Curation is available now at no cost to media buyers. Buyers can create their first Deal ID at www.advancedcuration.com.
About Advanced Curation
Advanced Curation is an AI-powered Deal ID creation and management platform built for media buyers at agencies and brands of all sizes. The platform enables programmatic deal creation across CTV, OLV, display, and in-app environments in under five minutes, with no fees, no contracts, and no changes to existing media workflows.