Programmatic Deal ID platforms are becoming widely available, yet most sell the same inventory while offering their own niche pitch on relevance. Currently, each platform acts as a silo of omnichannel inventory.
Compounded by an SSP/Exchange space that is crowded, overlapping, and confusing, determining the best supply option for a campaign can be exhausting for a media buyer. This is the current state of the ecosystem—and exactly what Advanced Curation was built to solve.
Solving "Login Fatigue"
As agencies, DSPs, and media buyers shop for inventory, they are often trapped managing 15 different logins across 15 different UIs. This creates "Login Fatigue." Furthermore, once a deal is created, it becomes difficult to track which partner is sending what to a specific buying platform. This mess is only compounded by:
- Massive variances in pricing.
- Inconsistent Deal ID naming conventions.
- Fragmented reporting across silos.
Advanced Curation addresses these frustrations head-on. We empower buyers to select the exact inventory they want from their exchange of choice and set their own floor rates. Deal IDs are named consistently by the buyer and remain readily available within a centralized deal library.
Complex Technology, Intuitive Design
While the process feels simple on the surface, the backend technology is sophisticated. We curate the premium inventory across all formats, assisting buyers in executing campaigns exactly how they envision them.
Users maintain a unique deal library that sources inventory from their preferred exchanges—all of which can be modified instantly within the platform. We believe media buyers shouldn't have to master yet another platform just to access the inventory they need.
Our Philosophy: We've extracted the essential tools for inventory curation and integrated them into our intuitive Deal Curator, removing the technical overhead for the end user.
Get Started
Agencies and DSPs of all sizes are already leveraging our platform for its ease of use and the pricing efficiency gained by setting CPMs exactly where they want them.
If you're interested in learning more, Contact Us to speak with a team member. We would be happy to demo the utility and determine if it's the right fit for your goals.