AdTech is at a pivotal moment in history. Companies are rushing towards AI, agentic deal creation, AdCP, and data normalization. These advancements work in tandem to speed up a campaign's time to market and drive better outcomes for agencies and brands.
The Rise of Curation Platforms
We are seeing a rising group of curation platforms. These utilities - Advanced Curation included - are specifically designed to help media buyers package inventory for themselves.
Key Benefits of Curation:
- Reduced Business Cycles: Eliminates unnecessary back-and-forth, speeding up execution.
- Exchange Choice: Allows the media buyer to choose their exchange of choice.
- Transparency: Provides direct access to the apps or domains that align with specific goals.
Evaluating Your Options
Each curation platform offers its own unique viewpoint on how to best support buyers. These tools range from traffic shaping and bid request scoring to optimization and the "nucleus" - a self-serve tool for buyers.
Strategic Advice: A media buyer should review these offerings, determine exactly what they need, and then test an array of companies to see whose approach is best.
The Advanced Curation Specialty
Rather than trying to solve issues that DSPs should address - such as traffic shaping, optimization algorithms, or other cost-heavy functions involving log-level analysis - Advanced Curation is focused on the core offering every curation platform has in common: self-serve Deal ID creation and management. We are laser-focused on making that exact function as frictionless as possible.
Efficiency as a Reward
We aren't trying to be a meta-DSP; by keeping our operating costs low, we can pass those savings on to our clients. We believe agencies should be rewarded for using our platform through efficient, lower-than-average CPMs. We want a media buyer accessing high-quality inventory at market rates - not an arbitrarily high CPM.
Let's Connect
As technology advances and more curation partners emerge, agencies have a great opportunity to evaluate each offering and determine which features they truly need.
If you're interested in learning more about Advanced Curation's approach, please reach out via our Contact Page and we'd be happy to discuss our platform with you.