Picture this: You’re a media buyer. It’s 4:00 PM on a Friday, and you finally receive the assets and the updated media plan for a campaign that must go live today.
At the eleventh hour, the brand changed its mind. They’ve decided they only want to appear on local news apps and have provided a specific Allow List. You log into your DSP and start hunting, but you can’t find any Deal IDs that offer exactly what you need. You know buying on the open market is a risky last resort—so, what do you do?
The Scramble is Real
This story plays out every day in the programmatic world. Media buyers are constantly left scrambling to find the specific inventory required to launch and optimize campaigns effectively. It leads to a fundamental question:
Wouldn’t it be easier if buyers could manage Deal IDs themselves via a self-serve platform?
What if you could create Deal IDs across multiple SSPs and exchanges with a single, unified setup?
Introducing Advanced Curation
Advanced Curation was built with these exact high-pressure situations in mind. Our platform removes the friction from the supply chain, allowing buyers to take control of their inventory without the wait times.
If the media buyer in our Friday afternoon scenario had an account with us, their workflow would look like this:
- Connect: Choose from our integrated exchanges (including Magnite, PubMatic, Index Exchange, and OpenX).
- Configure: Select their DSP and Seat ID.
- Upload: Drop in the Allow List of specific apps.
- Launch: Save and activate.
The deals would appear inside their DSP immediately, ready for bidding. Deal ID management doesn’t have to be a slow, painful, or tricky process.
Purpose-Built for the Modern Buyer
Our self-serve curation platform is designed with a sole focus: making the media buyer’s life easier. We are ending the manual process of requesting, following up, and waiting days for Deal IDs to be generated.
Why buyers are switching to Advanced Curation:
- Omnichannel Inventory: High-quality supply you can trust through top-tier SSPs.
- Zero Friction: No new contracts and no complex payment changes.
- Simplified Billing: Agencies continue to pay their DSP as usual. The DSP pays the SSP, and the SSP pays Advanced Curation.
Take Control of Your Supply
Our mission is to remove the Deal ID bottleneck in AdTech. We want to empower you to spend less time on manual setups and more time on strategy and optimization.
Ready to streamline your workflow?
- Register for your account here
- Contact us today to discuss your specific inventory needs.