Self-Serve Deal IDs:
In media transacting, the Deal ID is the atomic unit of success. Yet, this small snippet of code is often a source of failure. When buyers lack direct control, they face a litany of headaches: incorrect targeting, mismatched flight dates, pricing errors, and the inability to edit deals on the fly.
To eliminate this bottleneck, we developed Advanced Curation. Our platform puts the power directly into the hands of media buyers, DSPs, and traders.
Why Advanced Curation?
By allowing you to curate, manage, and edit Deal IDs yourself, we've removed the "middleman tax" on your time.
- No more waiting for SSP account managers.
- No more negotiating complex setups.
- Instant execution that turns days of manual work into a seamless, self-serve process.
Fair Market Pricing vs. The "Availability Premium"
We believe buyers shouldn't be penalized for packaging supply. Most "off-the-shelf" Deal IDs within DSPs are priced at a massive premium—often marked up 30–50% simply for the convenience of being readily available.
Advanced Curation takes the opposite approach. We want you to access inventory at true market rates. Our platform features proprietary pricing technology that supports First Price auctions while allowing buyers to set their own bedrock floor CPMs.
Transparency and Control
Unlike competitors who impose arbitrarily high price floors, our model provides total visibility into the CPM spectrum. This transparency ensures:
- Competitive Rates: Access the inventory you need without the hidden markup.
- Fair Ecosystems: A "fair play" environment where buyers, publishers, and exchanges all win.
- Total Autonomy: You manage your own deal library with zero friction.
Get Started
Ready to take control of your media buying?
Check out our video library where our Founder and CEO shows you exactly how we operate, or head to our registration page to have a team member reach out.